Cristiano Ronaldo is the new face of Timeforce

25 year old Real Madrid star, Cristiano Ronaldo is the new face and celebrity spokesman for Spanish watchmakers Timeforce, having signed a sponsorship deal with them this summer.

And he had to go shirtless! lol. Managing to draw the attention away from Spanish actress Elsa Pataky, 34, the female face of the brand pictured with him in the ad that launched this week.