Etisalat is one brand that continues to do things differently. Keen to continue to drive innovation and the development of broadband services in Nigeria, Etisalat in August introduced the Etisalat Prize for Innovation awarded in two categories – a first prize of $25, 000for the most innovative product or service, and the second prize of $10,000for the most innovative idea using broadband.
The first prize of $25, 000 for the most innovative product or service was presented to Sinelimit for Mobile Maths Practice, a mobile application that helps students in preparing for exams (I am sure some of you would find this one highly useful...J) and the second prize of $10,000 for the most innovative idea was presented to Future Software for the iConnect Project, Mobile ICT Units proposed to supply mobile broadband internet vehicles to schools in various geographical areas.
These companies came out tops after a rigorous screening process by a high-level judging panel representing business, telecommunications, entrepreneurship and network development professionals that reviewed the numerous entries and came out with a shortlist of four nominees in the two categories.
Etisalat was so generous to take all four nominees on a five star all expense paid trip to Cape Town, South Africa where the two winners’ Sinelimit and Future Software were presented with their prizes at the 2012 AfricaCom Awards ceremony held on Thursday, November 15th.
Chief Executive Officer, Etisalat Nigeria, Steven Evans, explained that the competition was introduced to provide the opportunity for creative people to present innovative and relevant mobile broadband products/services and ideas. He expressed delight at the creativity shown by all the entries received this year and encouraged ingenious organisations and individuals to look forward to participation in 2013.

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